In a recent survey, proportionally fewer cellphone users than in 2006 cited signal quality as their main reason for having switched to their current carrier, according to comScore, a research firm. And a larger proportion than before cited price as the deciding factor; that percentage crept up to 19 percent from 14 percent.
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In other words, people are beginning to treat cellphone service as a commodity, its providers distinguished only by price. “At the end of the day, they all have pretty decent coverage,” said Serge Matta, a senior vice president at comScore. “It’s really an issue of, ‘What’s the next most important thing?’ And price really is key.”
The study, which polled about 2,000 cellphone users from Feb. 29 to March 5, 2008, also found that exactly a third did not have a traditional land-based phone, up from 14 percent in late 2006. “It surprised us,” said Mr. Matta, who added, incidentally, that he would get rid of his landline within the next few weeks
Skip to next paragraph
Scott Olson/Getty Images
In other words, people are beginning to treat cellphone service as a commodity, its providers distinguished only by price. “At the end of the day, they all have pretty decent coverage,” said Serge Matta, a senior vice president at comScore. “It’s really an issue of, ‘What’s the next most important thing?’ And price really is key.”
The study, which polled about 2,000 cellphone users from Feb. 29 to March 5, 2008, also found that exactly a third did not have a traditional land-based phone, up from 14 percent in late 2006. “It surprised us,” said Mr. Matta, who added, incidentally, that he would get rid of his landline within the next few weeks
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